Santé

Health products

Our expertise

Magenta has unique expertise in competition law and sector-specific regulations, particularly in the healthcare products and regulated distribution channels sector.

The healthcare products sector (including medicinal products for human and veterinary use, medical devices and cosmetics) faces significant competitive constraints resulting from constant economic and financial regulation.

Magenta supports leading players in the pharmaceutical and medical device industry with their relationships with distributors and competitors. Magenta has developed a practice focusing on access to the healthcare product market, advising clients on how to prepare and negotiate their pricing and reimbursement applications with health authorities.

Our work

Assisting pharmaceutical laboratories in drawing up and implementing commercial and pricing strategies in anticipation of the launch of generic medicines.
Assisting and representing pharmaceutical laboratories in litigation against decisions made by the French Economic Committee for Health Products (CEPS), such as pricing and refused price increases.
Assisting with the preparation and negotiation of pricing and reimbursement applications for medicines and medical devices (standard market access process and exemptions, add-on list).
Assisting pharmaceutical laboratories in defining and implementing contingency practices and supply quotas.
Helping manufacturers with the development of relations with healthcare professionals in compliance with the no-gift policy.
Assisting pharmaceutical and medical device laboratories in defining and implementing their commercial distribution policies for reimbursed and OTC products.
Assisting a cosmetic laboratory in defining and implementing its commercial policy in specialised channels via a selective distribution network.
Assisting pharmaceutical and medical device manufacturers with the tendering process for supplying products to public healthcare institutions.

Our rankings

Gaël Hichri of Magenta Société d’Avocat has gained recognition for his expertise in competition, distribution and pricing cases in the life sciences sector.

Chambers & Partners 2026
Pharma/Life Sciences: Competition

Magenta, qui intervient sur l’ensemble du spectre du droit économique, de l’antitrust au droit de la distribution, en passant par le contrôle des concentrations et les aides d’État, accompagne ses clients devant les autorités administratives et judiciaires, y compris étrangères, dans le cadre de dossiers transfrontaliers.

Le cabinet peut se prévaloir d’être très actif dans les secteurs régulés, en particulier les télécoms, les transports, l’énergie et le pharmaceutique où il assiste une clientèle de renom à la fois en concurrence, en distribution et sur les questions réglementaires. Les membres de l’équipe sont également reconnus pour leur approche pragmatique des affaires qu’ils suivent.

2026 Rankings: 

Décideurs 2026
Economic law & European Affairs

La régulation économique des produits de santé représente l’un des principaux domaines d’intervention de ces avocats. Laboratoires, fabricants de DM et quelques sociétés innovantes peuvent compter sur ces profils chevronnés en matière de politiques de pricing et de remboursement pour assurer le déploiement stratégique de leur produit sur le marché.

L’équipe se mobilise sur des dossiers qui mêlent antitrust et réglementaire en santé. La clientèle, en croissance, bénéficie de l’expertise en droit de la concurrence de Gaël Hichri, auteur d’une thèse sur la distribution pharmaceutique. L’associé analyse les tendances, telles que le paquet pharmaceutique ou les achats groupés européens, afin d’en anticiper les risques et éclairer les perspectives.

 

Santé, Pharma & Biotechnologies / Concurrence & Distribution : 𝗜𝗻𝗰𝗼𝗻𝘁𝗼𝘂𝗿𝗻𝗮𝗯𝗹𝗲

Santé, Pharma & Biotechnologies / Droit Réglementaire : 𝗙𝗼𝗿𝘁𝗲 𝗻𝗼𝘁𝗼𝗿𝗶𝗲́𝘁𝗲́

Décideurs 2025
Santé, Pharma & Biotechnologies

Magenta’s practice spans an array of industries, including the pharmaceutical, medtech, and cosmetics sectors. The team is recognised for its expertise in handling competition law, regulatory compliance and financial matters, ranging from market access to reimbursement issues. Gaël Hichri has a high level of experience and knowledge in competition and distribution law, frequently acting for clients in matters of anti-competitive and restrictive practices. Benjamin Jothy is a name to note for public procurement and concession contracts.

Legal500 2025
Healthcare and life sciences

The Magenta team, led by Gaël Hichri, is a reference partner in the complex competition issues facing the health industries. The team is particularly responsive, and demonstrates creativity and flexibility allowing it to provide innovative solutions to its clients.

Legal500 2024
Healthcare and life sciences